The Content Marketing Library
When I became a manager, I started compiling a list of top-tier content marketing resources to share with my team (and keep me on my toes). It’s proved incredibly useful—so I’m sharing it here, with you.
These articles have been gleamed from dozens of peer recommendations, and hundreds of hours of reading and sourcing content for my newsletter.
This isn’t designed to be the most exhaustive collection of resources—instead, it’s a carefully curated selection with no fluff, and no filler. It’s a hands-on grounding in the core principles of stellar content marketing, like a free certification course compiled from the web’s finest commentary and ideas.
Hope it helps!
Table of contents
Content marketing 101
Essential reading for anyone involved in content marketing.
The Compounding Returns of Content Marketing
Author: Tomasz Tunguz, Redpoint
Description: Content is one of the few forms of marketing that has a compounding return. Like a bank account that starts out small and earns incremental gains, but over time becomes quite large, content marketing efforts require consistent investment but ultimately can yield enormous results.
Length: 486 words
The Old Content Marketing Playbook Doesn’t Work Anymore
Author: Ginny Mineo
Description: In my job at NextView, I spend a significant amount of time doing content marketing for the firm and talking about content marketing with founders and senior marketers. And it amazes me how many of us are still following the same, broken playbook.
Length: 2,494 words
Advice for brainstorming, structuring and improving entire content marketing campaigns.
Everything You Need to Know to Build a Growth Machine
Author: Alex Birkett
Description: Content marketing strategy is something few companies do well. This is something I’ve focused on for years, mostly because all the companies I’ve worked for, from super early stage startups to HubSpot where I work now, have been largely supported by content marketing (in one way or another).
Length: 6,586 words
Resources designed to help connect your content marketing to the readers it was destined for.
50 Content Promotion Tactics: How to Drive Traffic To Your Next Article
Author: Andy Crestodina, Orbit Media
Description: As content marketers, we work hard at content promotion. Here’s a checklist of 50 content promotion strategies that will drive traffic to your next article. From social to search, online and offline, how you promote your content is even more important than the content itself.
Length: 4,072 words
Actionable advice for incorporating simple programming and data analysis into content marketing.
SEO and keyword research
Articles geared towards understanding and optimizing content for search engines.
Master Keyword Research in 7 Days
Author: Nick Eubanks, From the Future
Description: This post was originally published as a paid product in 2015. At that time I sold this information as a PDF (selling over 3,500 copies) for $127 each -- but now, as the information has gotten a bit outdated (but the process is still solid, I promise) I'm publishing it here, for free.
Length: 11,617 words
Programmatic SEO: How to Dominate SEO Like TripAdvisor, Yelp and Zillow
Author: Bernard Huang, Clearscope
Description: How do you use unique data to create SEO-driven landing pages? Bernard Huang walks us through programmatic SEO (for large websites, 25k+ URLs) in his presentation for 500 Startups.
Length: N/A - Slideshare
How I Increased Organic Revenue By €850,000+ By Predicting A Keyword's Future Latent Intent
Author: Tom Rayner, Raynernomics
Description: In this guide, you'll learn how I increased a client's annual Organic Revenue By €850,000+ by predicting a group of keywords' future latent intent.
Length: 6,780 words
Writing and editing
Articles exploring the craft of writing and editing within a marketing context.
The Difference Between a First Draft and Second Draft
Author: Jimmy Daly, Animalz
Description: Intercom's recent post In Praise of Editing has me thinking a lot about how to improve the articles I work on. One common mistake I make is leaving my creative process on the page. I'll write in the order that I work, which means the reader has to sift through my writing to get to the part they care about.
Length: 281 words
How marketers can develop subject matter expertise quickly
Author: Blake Thorne, Atlassian
Description: Most marketers need to know a lot more about the industry and customers they’re marketing to. The more technical your product and market, the bigger the knowledge gap between marketer and audience. But most marketers don’t work hard enough to close that gap, and the ones who do take way too long.
Length: 2,004 words
Resources for keeping content in top condition, months and years after publication.
Hard-won lessons for content marketers looking to level-up their careers.
Salary Negotiation: Make More Money, Be More Valued
Author: Patrick McKenzie, Stripe
Description: If I told you I would pay you a hundred thousand dollars if you did five minutes of poetry recital while standing on one foot, would you do it? It’s an absurd image, but play it straight. There is no hidden gotcha here.
Length: 6,837 words
How I Went from Entry Level Sales to SVP Marketing at SurveyMonkey in 8 Years
Author: Ada Chen, Notejoy
Description: In her early and mid 20s, Ada achieved "hockey stick" growth within her own career, eventually leading growth and marketing as the SVP of Marketing at SurveyMonkey after starting out just 8 years earlier as a new college grad in an entry level sales job at Microsoft.
Length: 3,045 words
What I wish I knew five years ago about building a career in “content”
Author: Sean Blanda, Crossbeam
Description: As I enter year 10 in this space, I’ve had several “a-ha!” moments that I’ve witnessed in my career and in the careers of others. What follows is some big-picture learnings that I’ve seen “unlock” another level of a content marketer’s career.
Length: 2,586 words